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Keds x Taylor Swift

The iconic sneaker brand injected more youthful appeal through this highly-successful, digitally-driven global campaign focused on bravery, optimism, and positive self-expression through fashion. Multi-season efforts resulted in 1.1 billion media impressions and 1 million+ YouTube views, with business doubling over three years.

Agency: Toth + Co | Video: Piggyback Productions

Roles: Print, OLA & Engagement Campaigns, Video, Model Interviews/Video Direction, Social Content, Websites, Ecommerce, Concert Tour Sponsorship, POP

Keds x Taylor Swift: Million Ways to Be Brave

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Copy content for the launch of Keds' clothing line and relaunch of keds.com

Copy content for the launch of Keds' clothing line and relaunch of keds.com

(below)

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Keds x Taylor Swift: Bravehearts

The Keds Bravehearts Website

The Keds Bravehearts Website

With exclusive Taylor Swift content, look books, giveaways, real girl stories, and more, the website encourages girls to share often and fearlessly.

#bravehearts #bravemoment #redkeds #kedsstyle

#bravehearts #bravemoment #redkeds #kedsstyle

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Keds x Taylor Swift: On the Boyfriend

But not that boyfriend, people. Sorry.

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Keds x Taylor Swift: Brave Soles

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Taylor Swift's RED Tour Promotion

Taylor Swift's RED Tour Promotion

Macy's Herald Square, NYC

Macy's Herald Square, NYC

Keds x Taylor Swift: Words to Live By

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 Thank you,  Mike .

Thank you, Mike.