WORK HARD. ATHLEISURE HARD.
WHY YOGA PANTS?
Because you can do anything in them – write an advertising campaign, run errands, volunteer in your kid's class, and of course, downward-facing dog – on the same day and without changing. Plus, they're comfy.
Yoga pants are as much a part of my reality as they are a metaphor for the complex lives working mothers like me lead.
DO YOU REALLY WRITE IN YOGA PANTS?
Absolutely. I believe ideas should push you out of your comfort zone. Not what you’re wearing.
THE POWER OF THE PANT
While females in and out of yoga pants account for the majority of consumer spending and social sharing, advertising agency creative directors are predominantly male. (Source: The 3% Conference)
My business model offers clients a different perspective than that found in today's traditional agency structure. While my head is in the game, my butt is not always in a chair. And I believe that's a good thing, a powerful thing.
WHAT INDUSTRIES DO YOU WORK IN?
Fashion, retail, healthcare, pharma/D&D, education, CPG, beverages, B2B, beauty, technology, startups, Fortune 500 companies, local businesses, big ad agencies, design firms, and everything in between.
HAVE YOU EVER WRITTEN FOR A YOGA PANT BRAND?
No. But I love referrals.
DO YOU DEDUCT YOGA PANTS AS A BUSINESS EXPENSE?
While technically my work uniform, I’m not sure the IRS will look fondly at doing so.
WILL YOU WRITE FOR ME, BUT NOT IN YOGA PANTS?
Not a problem. Own plenty of jeans.
WHAT DO YOU LOOK FOR IN A YOGA PANT?
Comfort while sitting for long stretches. Pockets for my iPhone. These are field-tested and Taylor Writing approved.
Am I missing out? Recommend some pants.