Studies show that it’s far more effective to make small, simple choices that add up versus large, sweeping changes that overwhelm. And that's the insight that led to the creation of the "Good Choice" creative platform for SelectHealth, a health insurance plan based in Utah and Idaho.
When you want to be healthier, that first step is often the hardest. So SelectHealth is there to help people take it. It all starts with one good choice.
Agency: PARTNERS + simons
Role: Platform Development, Tagline, OOH
SelectHealth: Like A Girl - Katie's Story
One of many unscripted-style spots that brought "Good Choice" to life. Full disclosure: it was produced after after my role ended.