The communications landscape is ever-changing. It pays to be flexible.

With 25+ years of experience, I solve creative problems most of the time (but not always) with words. While I’ve worked across industries and mediums, recent collaborations orbit around premium businesses with a health and wellness element — as well as brands offering life-improving design and innovations.

From big projects to not-so-big, life moves too fast to be defined by any one piece of work, medium, or category. When new territories call, I answer.

I enjoy what I do and am grateful to be able to say that.

What I do:

Blue Sky Ideation • Strategic Concepting • Brand Identity Building • Cross-Channel Copywriting • e-Commerce + “Content” • Creative Direction • Brand Guidelines + Manifestos • Making the Complex Simple

What I do (AI version):

• Omnichannel copywriter delivering end-to-end creative from concept to execution across print, digital, product, stores, and brand channels. Skilled at transforming insight into clear, compelling messaging that drives engagement, conversion, and brand affinity.

• Data-driven storyteller who blends emotional resonance with performance rigor—consistently converting net-new audiences while strengthening long-term brand connection.

• Trusted cross-functional partner experienced in managing complex information flows, message versioning, and copy–art collaboration while aligning closely with product, marketing, business stakeholders, and executives.

• Strategic, audience-first thinker who balances consumer behavior, product value, cultural trends, and business goals to create work that performs at scale.

Where I’ve done it:

Talbots | Senior Copywriter, Retail

Able Made | Board Member, Creative Consultant

Dyslexia Now What | Founder, Writer, Designer, Programmer

Maddie’s Promise | Launch Creative Director, Copywriter

Ideasicle/Ideasicle X | Original Expert

BeyondBrands | Creative Copy + Strategy Consultant

Arnold Worldwide | Associate Creative Director with an actual 401(k)

What others have said:

"Lisa always has ideas that are not only brilliant but usable. It’s like she has a foot in reality and the other foot in another dimension."

- Will Burns, Ideasicle X CEO