It’s not the straight path that lends perspective.
It’s the bends and twists.
The communications landscape is ever-changing. It pays to be flexible.
With 25+ years of experience, I solve creative problems most of the time (but not always) with words. While I’ve worked across industries and mediums, recent collaborations orbit around premium female-driven businesses, as well as brands offering life-improving design and innovations.
From big projects to not-so-big, life moves too fast to be defined by any one piece of work, medium, or category. When new territories call, I answer.
Outcomes:
Wrangler BESPOKE
-Naming & Brand Identity, Launch Messaging. SP26 omnichannel push 100+ week over week first 3 weeks
FW23 Lainey Wilson for Wrangler
-Lainey-worn styles +325%; 67% customers NTB, 35.7M PR impressions, 3.75M+ PR value.
F23 Wrangler x Barbie
-Wrangler’s fastest-selling collection ever. Source: 2023 Kontoor annual report.
Keds x Taylor Swift
-Three-year, multi-season campaign. Keds business doubled over three years.
SelectHealth
-Tagline/Positioning: “It all starts with one good choice.” The One Good Choice campaign rollout contributed to a 50% increase in sales and a 21% lift in brand favorability.
ABLE MADE®️
-Naming, Creative Consultant. Worn by pro athletes and influencers, globally. Featured in Interview, Vogue, Boston Globe, and more.
Skills:
Blue Sky Ideation • Strategic Concepting • Brand Identity Building • Cross-Channel Copywriting • e-Commerce + “Content” • Creative Direction • Brand Guidelines + Manifestos • Making the Complex Simple
Omnichannel copywriter delivering end-to-end creative from concept to execution across print, digital, product, stores, and brand channels. Skilled at transforming insight into clear, compelling messaging that drives engagement, conversion, and brand affinity.
Data-driven storyteller who blends emotional resonance with performance rigor—consistently converting net-new audiences while strengthening long-term brand connection.
Trusted cross-functional partner experienced in managing complex information flows, message versioning, and copy–art collaboration while aligning closely with product, marketing, business stakeholders, and executives.
Strategic, audience-first thinker who balances consumer behavior, product value, cultural trends, and business goals to create work that performs at scale.
Roles:
Talbots | Senior Copywriter, Retail
Able Made | Creative Consultant
Dyslexia Now What | Founder, Writer, Designer, Programmer
Maddie’s Promise | Launch Creative Director, Copywriter
Ideasicle/Ideasicle X | Original Expert
BeyondBrands | Creative Copy + Strategy Consultant
Arnold Worldwide | Associate Creative Director
"Lisa always has ideas that are not only brilliant but usable. It’s like she has a foot in reality and the other foot in another dimension."
Have a creative need?
Do tell!